Best known from What We Do Is Secret
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- Freckled and Beautiful™ Gourmand · 2020
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What We Do Is Secret
Founded in New York in 2011 by Carlos Kusubayashi. A Lab On Fire commissions established perfumers while keeping authorship and packaging deliberately understated. Its scents often isolate a cinematic urban moment, from laundromats and warm pavement to skin, flowers and sweet smoke.
OriginUnited States
Established2011
Fragrances35