Le Persona

Founded in Seoul in 2022 by Kay Kwon. Le Persona builds each release around a numbered "LP" code and a mask-like persona concept, commissioning outside perfumers including Frank Voelkl, Emilie Coppermann and Alain Allione. Fragrances such as LP01 Mystic Rose and LP04 Golden Gem are issued as a small, sequential collection rather than an open-ended line.